Dryness is a common concern. With age, your skin loses moisture. Harsh climates and inclement conditions (ahem, winter) can cause or compound these issues. Beyond that uncomfortable tight feeling, having a parched complexion also leads to flakiness, dullness, and rough texture.

Consider this your in-depth step by step guide to quenching dry skin. 

Stage 1: 
Ready to say goodbye to dryness and hello to soft, supple skin? A hydrating product regimen is the place to start...

• Gently cleanse: Every dermatologist will tell you that washing your face before bed is a must. But the last thing you want is a product that strips skin of natural oils. Steer clear of foaming formulas and opt for a gentle cream cleanser. Our No.1 Belle Frais Cleansing Milk combines nourishing Coconut Oil, hydrating Wattleseed, moisturising Zizyphus and AHA-rich Fruit Extracts.
• Exfoliate and boost cellular turnover: Regular exfoliation is one the best ways to prevent dryness. & Desert Lime Micro-Exfoliant uses Rice Beads and Wattleseed to slough away dead skin and improves cellular turnover, while Gingko stimulates circulation. Dry brushing is another beneficial practice to introduce into your daily routine.
• Moisturise: Parched skin is crying out for a deeply moisturising and nourishing cream. Coco Bliss Intensive Repair  contains a blend of nutritive oils that are rich in youth-enhancing vitamins A, C and E.

Stage 2: 
Parched skin needs more than just hydration (which, of course, is a must), it’s begging for nutrients. These double-duty formulas do both! Slather ‘em on to increase the moisture and health of your complexion.

• Hydrate: Hyaluronic Acid holds 1,000 times its weight in water. Give skin a rush of hydration with a products powered by this miracle molecule. Our No.3 Exotic Goddess Ageless Serum delivers deep hydration, replenishing natural moisture reserves and helping plump skin.
• Nourish: Did you know Jojoba Oil actually mimics wax esters naturally found in sebum? It’s also happens to be a key ingredient in our & Snowflower Illuminating Face Oil. This nourishing, fast-absorbing formula penetrates deeply to moisturise and feed skin with fatty acids, Emu Apple Seed and Kakadu Plum.
• Replenish: While you snooze, your body goes into repair mode, so an overnight mask is a must. & Sleeping Beauty Purifying Mousse is packed with Aloe Vera, Avocado (5 Alpha Avocuta) and Snowflower Seed Oil to nourish and replenish moisture. Guess you could say it gives new meaning to the term “beauty sleep.” Use the & Sleeping Beauty Purifying Mousse 2-3 times per week. On the days you don't use the mousse, moisturise using your Coco Bliss Intensive Repair. 

Ingredients to Avoid:
Sadly, in many cases, the products we use to combat our skin concerns can be the very cause of them. These are the dryness-triggering topical ingredients you should avoid in your skincare routine:

• Sodium Laureth Sulfate: Sodium Laureth Sulfate (commonly added to face wash to make it foam) is what gives skin that squeaky clean feeling. The problem is that it strips skin of its natural oils and leads to over-drying.
• Synthetic Fragrances: Synthetic Fragrances are a major source of irritation for most skin types and are shown to trigger redness and inflammation.
• Alcohol: Alcohol is an active ingredient in cleansers, makeup removing wipes, acne treatments and more. The problem is that it breaks down the skin's natural protective barrier, leading to dryness and irritation.
• Preservatives: Preservatives found in most beauty formulas, including Parabens, Ethylhexanol and even those claiming to be natural, are among the most common irritants. Instead, we use Sodium Anisate (derived from aniseed) and Sodium Levulinate (a cellulose starch) to keep our product stable.