“My vision is for holistic beauty to become mainstream. To empower customers to transform the health of their skin and bodies with pure, highly eficacious wellbeing and skincare formulas and in the process, to elevate conscious beauty beyond face value.”
When beauty is this pure, you can almost taste it. When it comes to Edible BeautyAustralia, you actually can. Since 2014, we’ve taken a conscious and holistic approach toachieving beauty that goes well beyond face value. Our naturopathically informedformulations are based on a synergistic “inner/outer” approach, targeting both theinside and outside, for natural skincare and wellness that is organic, 100% vegan andcruelty-free.
We believe part of taking care of our skin includes taking care of the environmentsurrounding us. That’s why all our packaging is minimal, made of FSC paper andcontainers that are recyclable or biodegradable. We also source low-waste, Australian-native ingredients and craft environmentally conscious formulations to ensure theutmost respect to nature
Our founder Anna Mitsios, a naturopath and nutritionist, was diagnosed with Type 1diabetes at age 18—a big turning point in her life.
That diagnosis inspired her searchfor natural solutions, nutrition and herbal remedies to help manage her auto-immune condition. This quest later led to her work as a naturopath in a Sydney fertility clinic,where she grew frustrated with the absence of safe, clean skincare options, especially for pregnant women.
Anna created her range of natural and efcacious products to fill a void for anyoneseeking pure, vegan and sustainable beauty formulas. Blended with food-gradeingredients including native Australian extracts, vitamins, herbs, nourishing oils andclinically proven botanicals, Edible Beauty formulas are literally so pure you could eat them.
Her understanding that our inner health and outer appearance are intricately entwined is what inspired her to add wellness products to her line. These uniqueformulas, elixirs, powders and teas target plant-based collagen support, gut repair,liver care and hair strengthening; the perfect complement to our outer skincare.
We are ever-evolving, constantly researching new formulas and resources to delight consumers around the globe with our unique naturopathically informed and science-backed formulations, and environmentally thoughtful approach to skincare and beauty.
Our innovative products are the answer to truly knowing what you are putting both in and on your body — a reflection of our“inner/outer” approach and a testament to our continued commitment to changing the beauty industry.