Our roots
“My vision is for holistic beauty to become mainstream. To empower you to transform your skin and body with pure, highly efficacious wellbeing and skincare formulas and in the process assist you to reach the health and vitality you deserve!”
When beauty is this pure, you can almost taste it. When it comes to Edible Beauty Australia, you actually can. Since 2014, we’ve taken a conscious and holistic approach to achieving beauty that goes well beyond face value. Our naturopathically informed formulations are based on a synergistic “inner/outer” approach, targeting both the inside and outside, for natural skincare and wellness that is organic, 100% vegan and cruelty-free.
We believe part of taking care of our skin includes taking care of the environment surrounding us. That’s why all our packaging is minimal, made of FSC paper and containers that are recyclable or biodegradable. We also source low-waste, Australian-native ingredients and craft environmentally conscious formulations to ensure the utmost respect to nature.
Our founder Anna Mitsios, a naturopath and nutritionist, was diagnosed with Type 1 diabetes at age 18 — a big turning point in her life.
That diagnosis inspired her search for natural solutions, nutrition and herbal remedies to help manage her auto-immune condition. This quest later led to her work as a naturopath in a Sydney fertility clinic, where she grew frustrated with the absence of safe, clean skincare options, especially for pregnant women.
Anna created her range of natural and eficacious products to fill a void for anyone seeking pure, vegan and sustainable beauty formulas. Blended with food-grade ingredients including native Australian extracts, vitamins, herbs, nourishing oils and clinically proven botanicals, Edible Beauty formulas are literally so pure you could eat them.
Her understanding that our inner health and outer appearance are intricately entwined is what inspired her to add wellness products to her line. These unique formulas, elixirs and powders target plant-based collagen support, gut repair, liver care and hair strengthening; the perfect complement to our outer skincare.
We are ever-evolving, constantly researching new formulas and resources to delight consumers around the globe with our unique naturopathically informed and science-backed formulations, and environmentally thoughtful approach to skincare and beauty.
Our innovative products are the answer to truly knowing what you are putting both in and on your body — a reflection of our“inner/outer” approach and a testament to our continued commitment to changing the beauty industry.