International Women’s Day – Meet the Edible Beauty team
In celebration of International Women’s Day, we thought it was about time to introduce you to the Edible Beauty team!
As a female founded and led company, we feel strongly about empowering women everywhere be comfortable in their own skin, to strive to be the best version of themselves, and to live a happy, healthy and successful life!
Meet Anna – Our Founder, Naturopath and Nutritionist
I began the search for natural solutions - nutrition and herbal remedies - to help manage the auto-immune condition. While working in corporate finance in Sydney and New York, I also studied naturopathy until I was able to make my passion my career.
Working as a naturopath in a Sydney fertility clinic, I was fed up with the lack of skincare that was safe and clean, especially for pregnant women. So, in 2014, I created a range of products – using Australian botanicals and luxurious ingredients – that is so pure you could eat it.
I began whipping shea butter, cocoa butter and rose water in my mother’s cake mixer and sharing my creations with friends and family. After hours of research, cosmetic chemist meetings, more study and formulating samples, the Edible Beauty Australia skincare range was born in my garage!
When Sephora opened its first Australian store in Pitt Street, Sydney in November 2014, I remember my father and I stacking their shelves with Edible Beauty products. Within two months of launching, I was selling my range in an internationally renowned luxury beauty store.
Anna’s favourite Edible Beauty product:
Skin type: Normal
Favorite product: No.1 Belle Frais Cleansing Milk
My must-have skincare product in the range that I cannot live without is the No.1 Belle Frais Cleansing Milk. I love how clean yet supple and hydrated my skin feels after using it. I could never go back to a foaming cleanser!
Meet the team – Edible Beauty staff picks
Samantha – Customer Service
Skin type: Combination/Oily
Favourite product: No.3 Exotic Goddess Ageless Serum
My current new favourite is the No.3 Serum. I layer this with the Deep Sea Collagen Elixir and the Beauty Reset Drops. My skin feels amazing and my fine lines and wrinkles diminish! It’s like a miracle in a bottle. I do this morning and night.
Daisy – Marketing Associate
Skin type: Sensitive/Normal
Favourite product: & Snowflower Illuminating Face Oil
I love using the Snowflower Oil under my foundation to give me that ‘lit from within’ glow! It’s also ultra-nourishing, brightening and helps to calm my sensitive skin.
Michele – Accountant
Skin type: Sensitive/Rosacea
Favourite product: Beauty Detox Shot
I live by the Beauty Detox Shot. I have it every morning and it has been incredibly helpful with getting my reflux under control. I want this product made in bulk!
Julie – Training & Fulfilment
Skin type: Normal
Favourite product: Beauty Reset Drops
I absolutely love the Beauty Reset Drops as they make my skin feel vibrant and rejuvenated. I have noticed it has really helped with plumping fine lines especially around my eye area.